Squashing Services Into Apps

The Fitness app in 2016 vs 2021

Lee asks Are Apple ruining user experience to promote their own services? – While using the Fitness app earlier today it occurred to me that the answer is most definitely yes! The current incarnation of the Fitness app (formally known as Activity) now squashes in Activity History, current day, workout lists, awards, and the recently added trends functionality into a single tab. Only Sharing and their brand new premium service, Fitness+ get their own tab, and the cynic in me thinks even Sharing is only there because it helps sell Apple Watches to friends and family.

Really, Fitness+ should be its own app, but that would make it easy to delete and forget about. Instead, Apple who were once leaders in user interface design (so much that they call it human interface), are using an entire tab (one whole third of the total tabs) to show a service many people (I’d wager most) won’t use. The original app was a joy to use, but the latest one just feels crowded. I hope Apple can find a way to promote services without lowering their famous user experience standards.

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